Welcome to Active Flood, where purpose meets style, and every piece tells a story. Our Black-owned, family-driven brand is more than just apparel; it's a movement. From bold graphics to powerful messages, our collections are designed to celebrate identity, spark conversation, and empower you to drip different. Explore our latest collections and join a community that wears its truth with pride.

Active Flood Collections

About Us

Born from the creative minds of three siblings with purpose and power, Active Flood is a Black-owned, family-founded retail brand bringing bold, unapologetic style to the streets and beyond. We don’t just sell t-shirts, we tell stories, spark conversations, and wear our truth with pride.

Our founders are a dynamic trio:

• • Natalie Perkins, a reverend, author, and professional singer, infuses the brand with soul, message, and meaning.

  • James "Tres" Perkins III, a retail management expert and recruiting company owner, grounds us in hustle, strategy, and real-world experience.

  • Kendra Doyle, a doctor of education and public school administrator, brings the vision for equity, empowerment, and the next generation.

We created Active Flood to be more than a brand, it’s a movement. A flood of culture, identity, and confidence designed for those who stay active in their purpose and bold in their expression. Our designs celebrate the richness of Black culture while welcoming anyone who vibes with authenticity, edge, and relevance. We are here to make you feel seen. Heard. Represented.

Welcome to the flood. Together, we drip different.